The weekly ad is beloved and bemoaned by US retailers. On the one hand it is seen as an essential tool in the marketing departments armory. On the other, it is seen as a significant investment that is difficult to measure.
This is exactly the type of pain-point we like to solve at Knowledge Leaps. Using our platform we have built a solution that identifies which promotions get an uplift from appearing in the weekly ad and the incremental $ generated from appearing in the ad.
Adding in meta data about items, ad placement data, and seasonality we can build an AI learning loop for retailers that will optimize and then maximize the return on this investment.