Conagra Vs Pinnacle Foods

Reproduced Courtesy of Market Watch.

We dug in to this story using our grocery data sets. By tracking promotional sales up to, and after, the announcement we saw a 2% year-on-year decline in average price paid for Pinnacle Foods’ products. Following Conagra’s announcement, there was an immediate price hike that took average prices  6% higher in the following six months.  As per this article, our findings suggest a lack of due diligence was performed during the transaction.

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