We dug in to this story using our grocery data sets. By tracking promotional sales up to, and after, the announcement we saw a 2% year-on-year decline in average price paid for Pinnacle Foods’ products. Following Conagra’s announcement, there was an immediate price hike that took average prices 6% higher in the following six months. As per this article, our findings suggest a lack of due diligence was performed during the transaction.
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