It doesn’t take long to realize that data is agnostic to source. Web logs look similar to retail transaction data. Survey data and customer profile data can be handled in the same way.
When building a data platform, finding a niche is hard because if data is source-agnostic, so is the platform. The platform we have built is a generalist product; point it at any data source or stream and it will be useful. What links all the data sources together is another generic concept – customers.
Generalist products are hard to sell, primarily because it is hard to find audience insights that help contextualize the problems the product can solve.
For the past five years of building the product we have found it is easier to write code than create a succinct product proposition. In recent weeks, some ideas have been crystalizing and we landed on this:
Knowledge Leaps is a customer data platform for storage, engineering, and analytics of all types of customer data.
Knowledge Leaps is a cloud-based data management platform that allows for collaborative analytics, data management and data-workflow management.